摘要
通过对中国羽毛球俱乐部联赛的现状和我国群众性羽毛球发展的现状进行分析,提出羽超联赛在我国群众性羽毛球运动发展中的价值、促进作用及不足之处。对于不足之处提出中国羽毛球超级联赛应加强其赛事的管理;注重赛事的品牌建立,扩大新闻宣传力度;积极与新媒体合作提高羽超联赛的上座率,促进群众性羽毛球运动的发展;注重羽毛球明星的明星效应,借助明星效应发挥赛事在我国群众性羽毛球运动发展中的最大价值。
This paper analyzes the current situation of China Badminton Super League and the status quo of the development of China＇s mass badminton,finds out the value,promoting effect and deficiency of China Badminton Super League in the development of mass badminton in our country.For deficiencies suggest that China Badminton Super League should strengthen its competition management,pay attention to build the brand of sports event,increase publicity efforts,actively cooperate with the new media to improve the attendance,then to promote the development of mass badminton,focus on the badminton star effect,with the aid of star power play its maximum role in the development of mass badminton in China.
出处
《浙江体育科学》
2017年第2期69-72,共4页
Zhejiang Sport Science
