摘要
思想引领在共青团工作中占有重要的地位,特别是在新媒体迅速蓬勃发展的时代背景下,校园新媒体为共青团思想引领工作带来了机遇,同时也提出了新的挑战。本文以微信公众平台"立信小信鸽"为例,对如何运用校园新媒体发挥其在共青团思想引领工作中的作用做了深入的研究和分析,归纳总结出了开发"六大"特色功能、开展"五大"特色活动和打造"三大"特色工作室的三个维度的特色做法,将校园热点、O2O互动和产品保障相互融合,彼此呼应,形成了一套具有实际运用意义的工作方法。
The thought leadership has played an important role in the work of the Communist Youth League, especially in the context of the rapid development of new media, the campus new media has brought opportunities for the ideological work of the Communist Youth League, but also put forward new challenges. Taking the WeChat public platform ＂Lixin Small Pigeon＂ as an example, this paper researches and analyzes how to give play to the role of the new campus media in the ideological work of the Communist Youth League, and summarizes three major characteristic measures, including developing six major featured functions, implementing five major featured activities and establishing three major featured studios, integrating campus hotspots, O2O interaction and product guarantee, thus forming a working method that is of practical significance.
出处
《科教文汇》
2017年第4期125-126,143,共3页
Journal of Science and Education
基金
2016年度全国学校共青团研究课题"校园新媒体在共青团思想引领工作中的运用研究--以微信公众平台"立信小信鸽"为例"(课题批准号:2016LX070)的阶段性研究成果
关键词
新媒体
共青团
思想引领
new media
Communist Youth League
thought leading
