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新常态下北海银滩旅游度假区的健康发展与对策研究 被引量:1

Research on the Healthy Development of Beihai Silver Beach Tourist Holiday Resort and the Strategies under the New Normal
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摘要 在经济发展新常态下,旅游A级景区在供给和需求上面临诸多问题和挑战,具体表现为供给质量和效率差,服务需求及景区发展动力不足而造成摘牌和警告。为了适应新常态发展,提升旅游度假区发展动力、服务质量和效率,以北海银滩旅游度假区为例,系统分析其现状特征,从供给和需求体系上探究北海银滩旅游度假区在发展动力、服务、质量和效率等方面面临的主要矛盾,提出加强统筹管理体系,引入市场投资机制、建立"三区一园"等的对策建议。 Under the new normal of economic development, grade A tourist attractions witnesses numerous prob- lems and ehalenges in supply and demand,which are embodied as poor supply quality and efficiency, inadequate service demand and tourist attractions development momentum,giving rise to delisting and warnings. To get ad- justed to the new normal of development, improve tourist momentum, supply quality and efficiency of attractions development, use is made of Beihai Silver Beach Tourist Holiday Resort as a case study to scientifically analyze the present situations and characteristics. Efforts need to be made to probe into the principal contradiction con- fronted by Beihai Silver BeachTourist Holiday Resort in terms of development momentum, supply quality and effi- ciency on the basis of supply and demand system and articulate strategies for intensification of co-ordinated management system, introduction of market investment mechanism and construction of "One Park, Three Areas" pattern.
作者 马剑平
出处 《南宁职业技术学院学报》 2017年第1期69-73,共5页 Journal of Nanning College for Vocational Technology
关键词 旅游度假区 健康发展 对策 北海银滩 Tourist Holiday Resort healthy development strategy Beihai Silver Beach
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