摘要
随着社会的发展,社会经济也产生了很大的变化,O2O作为一种全新的商业模式,在新时期发展形势下,占据了极其重要的地位。此时微信这种新型的网络社交模式也深入人们的生活,随之而来的是新型网络营销方法,即微信营销。在微信营销中心,充分发挥微信定位准确且灵活的特点,将之与O2O相结合,已经成为汽车服务营销的重要策略。文章基于新时代发展形势,分析在微信技术下的O2O汽车服务发展策略。
With the development of society,the social economy has greatly changed.In the new era of development,O2O as a new business model occupies an extremely important position.At this time,WeChat as a new model of social networking is also penetrating into people's lives,which is followed by a new network marketing methods,namely WeChat marketing.In WeChat marketing center,it gives full play to the accurate WeChat positioning and flexible features,combined with O2O,which has become an important strategy for automotive service marketing.Based on the development of the new era,this paper analyzes the development strategy of O2O automobile service under the WeChat technology.
出处
《时代农机》
2017年第1期137-138,共2页
Times Agricultural Machinery
关键词
微信
汽车服务
营销策略O2O
WeChat
automobile service
marketing strategy
O2O
