摘要
随着经济的发展与生活方式的改变,单一的家具卖场模式已逐渐被打破,为适应新的消费需求,家具卖场的情景氛围必然成为吸引顾客的焦点。文章主要探讨情景设计与家具卖场空间环境的关系,利用家具卖场情景设计与产品风格一致性、主题性、情感性三大原则,分析并结合卖场空间、色彩、灯光及陈设品等元素来营造卖场情景氛围,运用强化主题、引入故事与借物传情设计方法,得到"情景交融"的情景体验,使顾客与卖场空间形成情感共识,促进顾客购物。
With the development of economy and the change of life style, a single furniture store model has been gradually broken, in order to meet the new consumer demand, furniture store atmosphere will inevitably become the focus of attention to attract customers. In this thesis, it mainly studies the relationship between scene design and the space environment of furniture stores, the use of furniture store scene design and product style consistency, theme, emotional three principles,analysis and combined the furniture stores create their scene atmosphere with the space of furniture stores, color, lamp lights and furnishings etc. The furniture stores make the customer have some emotional common views with the space by strengthening the theme, using the stories and the design method of using other things to express its own emotion. These common views can promote the customer to go shopping.
出处
《家具与室内装饰》
2017年第1期78-79,共2页
Furniture & Interior Design
基金
湖南省哲学社会科学基金项目(14YBA409)
关键词
家具卖场
情景化
主题故事
情景交融
Furniture store
Situational
Theme story
Feeling and setting happily blended
