摘要
通过分析我国原创搏击赛事,发现目前我国搏击赛事的发展存在如下问题:一是缺乏资金投入;二是国内搏击赛事举办地多在二、三线城市,影响力较小;三是国内搏击赛事同质化严重,缺乏核心竞争力;四是国内搏击赛事与国际脱轨,运动员缺乏价值观。据此提出了相应的发展对策和建议:走市场化运作和职业化发展之路;做好运动员经纪;发挥明星效应。
Based on analysing the original boxing events in China,the paper points out the problems of the current boxing events in China,including lack of investment,insufficient influence caused by host city as second-tier city and third-tier city,lack of key competitive ability of the boxing events and disconnection between the boxing events in China and the world.The paper proposes countermeasures,i.e.,take the path of market operation and professionalism,cultivate good agent for the athletes and exert the star effect.
出处
《体育成人教育学刊》
2017年第1期7-9,共3页
Journal of Sports Adult Education
关键词
搏击赛事
体育产业
市场化
职业化
boxing event
sports industry
marketization
professionalism
