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金华市农村电商发展瓶颈及对策探究 被引量:1

Study on the Development Bottleneck and Countermeasures of Jinhua's Rural Electronic Commerce
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摘要 当前,金华市农村电商发展存在农村物流体系不完善、政策落实不到位、农村电商人才缺乏等瓶颈,为进一步促进金华市农村电商发展,需加强扶持政策的落实和宣传;打造和建设乡村和县域农村电商园区;从供给侧改革农产品供给思路,制定质量标准,打造可追溯的农产品品牌;多方合作培养地方农村电商人才;继续完善农村物流体系。 Through the analysis of the development situation of Jinhua's rural electronic commerce,we find the following bottlenecks: the rural logistics system is imperfect, the policy implementation is notin place, the rural electronic commerce suppliers' talent is absent, to name only a few. In order to furtherpromote its development, this paper puts forward the relevant countermeasures and suggestions:strengthening the implementation and promotion of policy, constructing the rural business park incountryside and county town, developing quality standards and creating the traceability of agriculturalproducts brand from the supply side reform of agricultural products, training local rural electroniccommerce suppliers under the conditions of multi cooperation and continuing to improve the rurallogistics system.
作者 蒋苏健 JIANG Sujian(Zhejiang Guangsha College of Applied Construction Technology, Dongyang 322100, China)
出处 《金华职业技术学院学报》 2017年第1期24-27,共4页 Journal of Jinhua Polytechnic
基金 2016年金华市社会科学联合会课题(Y190)
关键词 金华市 农村电子商务 瓶颈 对策 Jinhua city rural electronic commerce bottleneck countermeasures
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