摘要
将全寿命周期客户需求挖掘理论引入客车企业运营的各个环节中，通过建立基于互联网的全寿命周期内客车的客户需求挖掘系统，实现对客户需求数据的分析与整合，达到企业各部门之间客户需求信息的深度共享和充分挖掘的目的，从而提高客车生产企业的产品质量和服务质量。
This paper introduces the theory of the whole life cycle of customer demand excavating into all aspects of the operation of the bus company, achieves the analysis and integration of customer demand data through the establishment of the Internet based on the whole life cycle of the customer demand excavating system, achieves the depth of customer demand information sharing and fully tap the purpose of enterprises, improves the product / service quality of bus production enterprise.
出处
《客车技术》
2016年第6期15-18,共4页
Bus Technology
关键词
客车
寿命周期
客户需求
挖掘
信息系统
bus, whole life cycle, customer requirement, excavating, information system.
