摘要
本文以民国时期商用美术字为核心,以现代化妆品包装为切入点,结合化妆品品牌及其经典包装设计上的美术字案例,探讨在汉字设计趋于国际化的环境下,国货化妆品包装如何在字体设计上延续传统和继续创新,以保留字体设计最辉煌时期所留下的设计风格。希望通过这些国货化妆品品牌努力营造民国字体风格的创新下,能够给予我们在这个国际化时代里对于字体设计的一些启示。
This article takes the period of the republic of China commercial calligraphy as the core and modern cosmetics packaging as the breakthrough point, combined with the cosmetics brand and its classical calligraphy in the design of the packing case, discusses on how to make Chinese cosmetics packaging be traditional and innovative in the background of Chinese characters being more international. Hope that through the Chinese cosmetics brand efforts to build the innovation of the style of the font of the republic of China, it can be able to give us some revelations of the typeface design in this era of internationalization.
出处
《设计》
2017年第2期130-131,共2页
Design
关键词
美术字
化妆品包装
传统与创新
Hand calligraphed Cosmetics packaging Tradition and innovation
