摘要
在借鉴SMRM解说系统规划方法基础上,提出有别于以往研究的森林公园旅游解说系统构建效用因子组合。文章选取加拿大班夫国家公园(Banff National Park)和中国张家界国家森林公园为问卷调研地,以中西方森林游憩者为受访对象,实证分析解说因子对森林公园旅游解说的重要性。结果表明:森林公园旅游解说系统构建效用因子为解说文本、解说媒介、解说序列;中西方森林游憩者关于解说效用因子对森林公园旅游解说重要性均存在显著影响,且系数均为正数,即解说效用因子对森林公园旅游解说重要性亦均存在显著正向影响。
Based on the planning model of SMRM interpretation system, this study proposes the utility factors in building forest park tourism interpretation system. In this paper, Canada Banff National Park and Chinese Zhangjiajie National Forest Park are selected as the places to questionnaire survey, and empirically analyzes the importance of the utility factors by interviewing both the Chinese and western forest recreationists.The findings of the study are as follows： the utility factors in building forest park interpretation system include interpretation texts, interpretation media andinterpretation sequences; both Chinese and western forest recreationists believe in the significant influence of the utility factors on forest tourism interpretation and the influence is positive, that means the factors have a significant positive impact on the forest tourism interpretation for both Chinese and western recreationists.
出处
《林业经济》
北大核心
2017年第1期57-61,共5页
Forestry Economics
基金
江西省艺术科学规划项目"森林旅游景观审美范式与叙事表述"(编号:YG2015067)
江西省教育厅科学技术研究项目"国家森林公园旅游解说系统构建理论与实证研究"(编号:GJJ13625)
江西省高校人文社科项目"基于生态体验视域的森林公园旅游解说系统构建研究"(编号:GL1226)
江西农业大学科学研究基金"生态美学视域下森林旅游解说系统构建研究:基于中西方游憩者比较分析"(编号:QN11GL03)
关键词
森林公园
旅游解说
系统构建
效用因子
forest park
tourism interpretation
system building
utility factors
