摘要
文章以秦岭周边5个森林景区253个游客为样本,采用结构方程模型探讨了游客满意度和行为意愿的影响因素。结果表明,游客对景区环境特征的感知对游客满意度和行为意愿产生正向显著影响,其中游客对河流水质的感知影响最大。此外,游客对景区保护与开发的感知对游客行为意愿产生积极的显著影响,且对开发对自然景观的影响程度认知影响最大,而对游客满意度没有显著影响。游客满意度对行为意愿产生正向显著影响,其中游客对旅游管理的满意度产生的影响最大。基于此,提出了森林景区保护与开发要坚持可持续发展、景区发展与社区发展要相辅相成以及重视景区环境治理等建议。
Based on 253 tourists survey data from five forest scenic spots around Qinglin mountains, this paper used structural equation model to discuss the influencing factors about tourists＇ satisfaction and behavior intention. Results show that tourists＇ perception about spots environment characteristics makes an obvious and positive influence on behavior intention in which perception about water quality makes the largest impact. Besides, tourists＇ perception about spots protection and development has an obvious positive influence on behavior intention in which the largest influence is on the perception about impact on natural landscape, but there is no significant influence on tourists＇ satisfaction. Tourists＇ satisfaction has an obvious influence on behavior intention in which the largest influence is on the satisfaction of tourism management. Based on it, the paper puts forward suggestions such as insisting on sustainable development of protecting and developing forest scenic spots, complementing scenic spots development and community development each other, attaching great importance to the environment governance.
出处
《林业经济》
北大核心
2017年第1期51-56,77,共7页
Forestry Economics
基金
国家自然基金"保护与发展:社区视角下协调机制研究"(编号:71373024)
关键词
森林景区
重游意愿
推荐意愿
影响因素
结构方程模型
forest scenic spots
revisiting intention
recommending intention
influencing factors
structural equation model
