摘要
伴随微信应用的快速发展及在青年学生中的迅速普及,微信公众平台成为高校共青团继微博平台后又一服务和育人的载体。本文主要分析微信公众平台的特点及其给高校共青团工作带来的机遇与挑战,介绍南通大学通过微活动引领青年、微内容吸引青年、微阵地宣传青年,使微信公众平台成为高校共青团工作的时尚抓手。
With the rapid development of WeChat application and its popularity with young students,WeChat public platform has become another carrier for college Communist Youth League to educate and cultivate students.Based on the case of Nantong University where WeChat public platform has become a fashionable channel by guiding students with WeChat activities,attracting students with WeChat content and publicizing students with WeChat field,this paper focuses on the features of WeChat public platform and the opportunities and challenges it has brought to college Communist Youth League.
出处
《广东青年职业学院学报》
2016年第4期10-14,共5页
Journal of Guangdong Youth Vocational College
基金
南通大学团建课题(13080029)
2014年度江苏省高校哲学社会科学研究基金资助项目(2014SJB600)
