摘要
营运资金在直销式贸易企业资金管理中是流动性最强、变化最大同时也是周转最为迅速的资金,因此营运资金对于直销式贸易企业资金管理至关重要。通过对营运资金的有效管理,直销式贸易企业可以提高自己的利润,降低自身的成本,从而增强自身的竞争力。分析了目前直销式贸易企业营运资金管理的问题,并探讨了直销式贸易企业营运资金管理的策略。
Operational capital is the fund that has the strongest liquidity,the largest change as well as the most rapid turnover of funds in the capital management of direct marketing trade enterprise. Therefore,it is very important for direct marketing trade enterprises to effectively manage the operational capital. Through the effective management of operational capital,direct marketing trade enterprise could enhance their profit and reduce their cost in order to enhance their competitiveness. This article analyzes the current problems of operational capital management of direct marketing trade enterprise,and proposes recommendations for the strategy of managing the operational capital of direct marketing trade enterprise.
出处
《榆林学院学报》
2017年第1期76-79,共4页
Journal of Yulin University
关键词
直销管理
贸易企业
营运资金管理
management of direct marketing
trade enterprises
operational capital management
