摘要
景德镇日用瓷不仅造型优美、瓷质光洁,而且千姿百态,魅力无穷,然而景德镇日用瓷在市场上的销售价格与她的实际价值相距甚远,有损于景德镇陶瓷的千年美誉。本文在调研了景德镇日用瓷的定价基础上,建立日用瓷性能、日用瓷构造、日用瓷纹饰、日用瓷品牌、日用瓷配置等影响日用瓷价格因素的多层次结构模型,运用模糊数学评价法,分析定价的准确性,并提出对景德镇日用瓷市场定价及其发展的策略性建议,从而为市场定价理论研究与实践提供重要参考,以促进景德镇日用瓷的发展,扬景德镇陶瓷之美誉,更快更好地促进景德镇经济与文化的传承与发展。
Jingdezhen daily-use ceramic products are well-accepted for their excellent shape, texture and artistry, but they are priced in market much lower than the value their reputation may earn them. This paper investigates the price determinants of Jingdezhen daily-use ceramics, builds a hierarchical structure model on the basis of them, assesses the model performance using a fuzzy mathematic method, and puts forth the strategies for the fight pricing of Jingdezhen daily-use ceramics and the expanding of their market, with the purposes to provide reference for further pricing study and practice, to promote the development of this sector, to spread the reputation of the products from this city and to facilitate the transmission of its cultural tradition.
出处
《陶瓷学报》
CAS
北大核心
2016年第6期735-740,共6页
Journal of Ceramics
基金
江西省哲学社会科学重点研究基地项目(14SKJD25)
2015年景德镇市社科规划项目(753005-011)
关键词
景德镇
日用瓷
定价
Jingdezhen
daily-use ceramics
pricing
