摘要
本文通过高职汽车专业"客户关系管理"课程教学现状,分析其存在的问题,并从理论和实践教学体系构建、教学模式和方法、课程评价等方面提出改革和创新的思路,以期提高本课程的教学效果。
In view of the current situation of ＂Customer Relationship Management＂ teaching for higher vocational automobile major, this paper analyzes the existing problems, and puts forward the ideas of reforming and innovating it from theory and practice teaching system construction, teaching models and methods, and course evaluation, hoping to improve the teaching effect of the course.
出处
《科教文汇》
2016年第35期85-86,共2页
Journal of Science and Education
关键词
客户关系管理
课程改革
创新
Customer Relationship Management
course reform
innovation
