摘要
保险业供给侧结构性改革是大势所趋;从当前保险行业的产业结构、产品结构和营销模式的问题所在,揭示了加紧推进保险业供给侧结构性改革的必要性.保险业供给侧结构性改革的着力点是满足保险消费者多层次、个性化需求,改善供给机制、营销服务功能和监管保证等维度切实维护好保险消费者利益.
The structural reform of the supply in the insurance industry is the trend of times;examined from the problems existing in the industrial structure, product mix, and marketing mode of the insurance industry, it is vital to quicken the structural reform of the supply in the field. The paper holds that the focal point of structural reform of supply in the insurance industry is to satisfy insurance consumers＇ multi-level and personalized needs and safeguard their interests by improving supply mechanism, marketing service function and supervision guarantees, etc.
出处
《绍兴文理学院学报》
2016年第9期63-67,共5页
Journal of Shaoxing University
关键词
保险业
供给侧结构性改革
消费者利益
insurance industry
structural reform of supply
customer interest
