摘要
在传统媒体中,电视媒体视听结合、声画兼具,优势明显。随着新媒体时代的来临,许多新媒体也具备了视听结合、声画兼具特点,并且相比电视媒体选择性更强、互动性更强,给电视媒体带来了巨大冲击。由于电视的普及程度高、影响范围广使电视在新媒体时代依然具有一定的竞争优势。在未来的发展中,电视媒体需要与网络媒体进行融合,改革节目模式,保证节目质量,这将是电视媒体保持竞争力的主要途经。
In the traditional media, TV media presents the superiorities of combining with video and audio, sound and pictures. With the approaching of new media, many new media also equip with characteristics of such figures, comparing with TV media, new media presents more options and interactivities and yield huge shock to TV media. As TV has higher popularity and wider range of influence, thus made TV still possess certain competitive superiority in the era of new media. In the future development, TV media requires merging with internet media, so reforming program style and guarantee program quality will be the main access to maintain TV＇ s competency.
出处
《陕西青年职业学院学报》
2016年第4期29-31,34,共4页
Journal of Shaanxi Youth Vocational College
关键词
新媒体时代
电视
竞争优势
发展策略
the Era of New Media
TV
Competitive Superiority
Developing Strategy
