摘要
“一带一路”战略的实施为会展企业“走出去”创造了历史机遇，是会展企业培育国际竞争力的新起点。在回顾企业国际竞争力相关文献的基础上，以文化力、学习力、创新力和营销力为核心能力要素构建会展企业国际竞争力模型，分析会展企业国际竞争力现状和“一带一路”战略为会展企业发展创造的条件，以“一带一路”战略为契机提出通过建设以人为本的企业文化、创建学习型组织、创新会展产品和服务、建立以品牌为中心的营销模式以及政府对会展活动的管理等方式提升会展企业的国际竞争力。
The implementation of ＂The Belt and Road＂ strategy has created a historical opportunity for exhibition enterprises to ＂go out＂. It is a new starting point for the exhibition enterprises to cultivate international competitiveness. Base on reviewing the relevant literature of the international competitiveness of enterprises, the international competitiveness model of exhibition enterprises is constructed with the cultural power, learning ability, innovation ability and marketing ability as the core competence factors. Analysis of the current situation about the international competitiveness of exhibition enterprises in the context of ＂The Belt and Road＂ revealed some ways to improve the international competitiveness, which included a people-oriented corporate culture, creating a learning organization, innovating MICE products and services, establishing brand-centric marketing model and the government＇s management of MICE events etc.
出处
《西安文理学院学报（社会科学版）》
2016年第6期56-62,共7页
Journal of Xi’an University(Social Sciences Edition)
基金
福建省社会科学规划项目(FJ2016B123)
福建省教育厅中青年教师教育科研项目(JAS150949)
关键词
“一带一路”战略
会展企业
能力系统
国际竞争力
＂The Belt and Road＂ strategy
exhibition enterprises
ability system
International competitiveness
