摘要
商标是产品的"名片",好的汽车商标能够给汽车生产商带来直接的经济价值。本文分析了汽车商标命名的特点及功能,发现功能派目的论为汽车商标翻译提供了新的视角,并在此基础上提出了汽车商标翻译的六种方法:音译、直译、音意结合、意译、转译、零翻译。
Brand name is the name card of the commodity. A good automobile brand name can bring direct economic value for the manufacturer. This paper analyses the characteristics and functions of automobile brand names, and finds that skopostheorie opens up a new perspective for the translation of automobile brand name. In addition, the writer suggests six translation methods： transliteration, literal translation, combination of translite ration and literal translation, free translation, transitional translation and zero translation.
出处
《安徽科技学院学报》
2016年第5期110-113,共4页
Journal of Anhui Science and Technology University
基金
安徽省高校人文社科研究项目(113052015SK03)
关键词
汽车商标翻译
目的论
翻译方法
Automobile brand name translation
Skopostheorie
Translation methods
