摘要
意识形态话语权作为国家软实力的重要组成部分,历来受到党和政府的高度重视。以大众化向度建构马克思主义意识形态话语权,首先要强化引导主体,着力培育大批精通马克思主义的行家,构建马克思主义意识形态大众化的人才队伍;其次要关注目标客体,切实激发民情、赢得民心,壮大马克思主义意识形态大众化的群众基础;最后要创新传播载体,合理优化马克思主义意识形态的传播渠道,提升马克思主义意识形态大众化的传播效率。
The ways to construct the discourse power of Marxism Ideology from the perspective of popularization include three parts.First of all, guiding the subjects should be strengthened： try to cultivate large number of experts in Marxism and construct professional popularization of Marxism ideology; Second, the target object should be focused： make effort to stimulate the conditions of the people, win the supports of the people so as to expand the mass basis of Marxist popularization; Finally, the communication carriers should be renewed： optimize the channel of the spread of Marxism ideology, and promote transmission efFIciency of Marxism popularization.
出处
《理论界》
2016年第11期1-7,共7页
Theory Horizon
基金
湖南省哲学社会科学基金项目(14YBA142)
湖南省优秀中青年思政课教师择优资助项目(2013053)
湖南工业大学研究生创新基金项目(CX1608)的研究成果
