摘要
目前关于消费决策的研究大多集中于一般购买情境,而忽视了另一种常见的情境——紧急购买情境。文章在前人研究的基础上,总结了紧急购买情境下消费决策的特征,提出了紧急购买情境下决策研究可使用的技术,进一步探究了紧急购买情境下消费决策的机制,为未来紧急购买情境的研究进行了有益展望。
The current majority of research on consumer decision-making has mainly focused on general purchasing situation, how- ever, relatively little work has attached importance to another common situation--emergency purchase situation （EPS）. Based on for- mer research, the central idea of the current research is to conclude the features of EPS, and to put forward the techniques which are applicable for the study, furthermore, to investigate the mechanism underlying the emergency purchase situation. We also come up with some future directions about the EPS.
出处
《华北水利水电大学学报（社会科学版）》
2016年第6期42-45,共4页
Journal of North China University of Water Resources and Electric Power(Social Science Edition)
基金
2015年国家级大学生创新创业训练计划项目"紧急购买情境(EPS)中
中国民众的消费决策特征及信息加工过程"(201510445181)
山东省重点研发计划项目"基于突发事件受众个体危机决策模型研究"(2015GSF120015)
关键词
紧急购买情境
消费决策
决策策略
emergency purchase situation
consumer decision-making
decision strategy
