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自媒体时代我国众筹出版的问题与对策

Problems and Countermeasures of Publication on Crowd Funding in Era of We Media
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摘要 众筹出版是随着互联网的迅速发展而催生的出版行业的一种新模式,众筹出版能够为一些有好项目但缺乏资金的人提供一个众筹资金的渠道,帮助其实现出书的梦想。我国目前的出版众筹发展非常迅速,国家政策大力支持,各种众筹网站相继建立,但是在发展的过程中也产生了一些问题,比如:众筹出版的宣传意图大于众筹本身,丧失作者的原创性等。促进我国众筹出版的健康发展,应从回归出版本身、还作者原创精神,完善监督管理机制、探索新型盈利模式及健全众筹出版行业的法律法规等方面入手。 Publication on crowd funding is a new model in publishing industry with the rapid development of Internet. Through crowd funding,people with good programs but without enough capital can fulfill their dream of publishing books. Supported by the government,publication on crowd funding develops fast in China,with many crowd funding websites set up. This paper analyzes some existing problems,such as too much publicity and loss of originality. It also points out some effective measures to promote sound development of publication on crowd funding,like returning to publication rather than publicity,restoring the author's original spirit,perfecting the supervision system,exploring new profit model and improving the legislation.
出处 《河北经贸大学学报(综合版)》 2016年第4期10-13,共4页 Journal of Hebei University of Economics and Business(Comprehensive Edition)
关键词 自媒体 众筹出版 图书 原创精神 盈利模式 市场准入 we media publication on crowd funding books original spirit profit model market access
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