摘要
会展活动是一个较为复杂的综合系统,会展产业链点多面广,涉及众多的职业领域,而会展人才培养也直接影响了会展行业的持续发展。随着国家间的合作不断加强,会展活动中的国际因素也日益增多。因此,特别是在我国"北、上、广"等会展发达城市,展会国际化程度越来越高,会展企业对员工的英语水平要求也不断提高。但目前,我国会展教育在不同地区及院校间都有多种不同的专业设置及人才培养模式。而会展业国际化发展对服务型会展人才的需求不断增加,高职院校需要构建起具有创新实践的服务型国际会展人才培养模式。
Exhibition is a series of complicated activities and the exhibition talents are closely concerned with the exhibition development. Nowadays the internationalization of exhibitions in some big cities such as Beijing, Shanghai and Guangzhou has been pushed forward strongly and such exhibitions require more talented personnel which proposes a high requirement for the talent cultivation of vocational colleges. The paper argues that vocational colleges will have to innovate talent cultivation mode to make qualified personnel for the exhibition market.
出处
《乌鲁木齐职业大学学报》
2016年第4期51-54,共4页
Journal of Urumqi Vocational University
基金
全国商科教育科研"十二五"规划2014年度课题<商科教育人才成长途径>(SKKT-1402)
2014年度广东省教学成果奖(高等教育)培育项目
第二类项目:校外实践基地建设与国际会展人才培养模式创新探索(895)
关键词
高职院校
服务型
会展人才
培养模式
vocational colleges
service-type
exhibition talents
cultivation mode
