摘要
"内容"是依托媒介而传播的,在新媒体环境下,传播模式与大众传播时代截然不同,"内容"的主要功能已经发生了改变。文章旨在研究传播过程中的"内容"要素,在新媒体时代发生了怎样的变化。受麦克卢汉媒介发展的"三段论"及人际传播的相关理论的启发,文章认为"内容"要素在新媒体时代,主要的功能改变为"激活"传播活动。同时,伴随着功能的变化,对"内容"要素的认知也需要从以下三个方面完成转变:1.要认识到内容本身荷载着功能;2.内容是"关系"的载体;3."诱发"传受互动的程度是评价"内容"质量的重要标准。
The carrier of ＂content＂is medium, and in the new media environment, communication pattern is different from that in themass communication age as the main functions of ＂content＂have been changed. The purpose of this paper is to study the change of the communication element ＂content＂, and what changes of it have taken place in the era of new media. This paper is inspired by Marshall Mc Luhan＇s＂syllogism＂of the development of media and the theory of interpersonal communication. The function of＂content＂has changed into activating communication in the eraof new media. In order to demonstrate this feature,＂content＂needs to complete its transformation in the following three aspects： 1. content should be combined with function; 2. content is the carrier of＂relationship＂; 3. the criteria of＂content＂should be adjusted to the level of interaction.
作者
宋妍
SONG Yan(College of Journalism ＆Communication, Liaoning University, Shenyang 110036, China)
出处
《辽宁大学学报（哲学社会科学版）》
2016年第6期134-138,共5页
Journal of Liaoning University(Philosophy and Social Sciences Edition)
基金
辽宁省教育科学"十二五"规划2015年度立项课题(JG15DB143)
辽宁大学亚洲研究中心2015年年度立项课题(Y201504)
辽宁省教育厅课题项目"组建‘数据新闻’教学团队的研究与实践"
关键词
技术逻辑
内容要素
激活功能
元媒介
technical logic
content element
activation function
meta medium
