摘要
该文界定了新媒体短片的定义,指出了新媒体短片呈现的独立性、依附性的商业特征,分析了新媒体短片行业存在的问题:市场化不足,行业内部发展不均衡。提出解决对策:分级盈利共谋发展、主动规范各类型短片比例。
This paper gives the definition short film for new media and points out the features of new media film such its individuality and independency. The author also analyzes the existing problems of this industry such as the inadequate marketization and unbalanced inner development. The countermeasures proposed are as follows： gaining profits at different levels, seeking co-development, and regulating the proportions of different types of films.
出处
《广西职业技术学院学报》
2016年第5期90-94,89,共6页
Journal of Guangxi Vocational and Technical College
关键词
新媒体短片
商业特征
盈利模式
市场化
new media films
commercial features
profit model
marketization
