摘要
区域形象很大程度上是通过媒介的呈现和塑造来传播的。采用量化研究的方法,对《人民日报》陕西新闻报道的内容分析,可以认为以《人民日报》为代表的国内主流媒体对陕西政治、经济、文化等方面的报道是真实、客观、公正的,《人民日报》呈现的陕西形象与陕西政府希望的"三强一富一美"的西部强省形象较为接近。陕西自身在塑造和传播地区形象方面还有很大的提升空间。
The regional image is largely conveyed through the presentation and formation of media. By using the method of quantitative research to study the news reports in People＇s Daily, the paper proposes that the domestic mainstream media represented by People＇s Daily have been giving a real, objective and impartial report about Shaanxi in her politics, economy, culture and other aspects. Further, Shaanxi image presented in People＇s Daily conforms to the prosperous western provincial image expected by Shaanxi government, an image of a strong province in economy, science and education, a wealthy province for her people, and a beautiful province in her ecology. Shaanxi itself has much room to improve in shaping and spreading her regional image.
出处
《商洛学院学报》
2016年第6期92-96,共5页
Journal of Shangluo University
基金
西安财经学院科研基金项目(07JD24)
