摘要
本文通过研究感知价值、用户体验和价值共创三者之间的S-O-R关系,改善体育旅游服务平台服务,提高用户满意度。首先,通过文献资料等研究方法,梳理"价值"与"体验"的维度和模型。然后,基于S-O-R理论构建体育旅游服务平台价值共创模型,并向体育旅游服务平台用户发放问卷采集数据,通过IBM SPSS AMOS软件进行模型的估计、检验和修正。最后,采用案例法分析体育旅游服务平台中用户感知价值到体验满意度再到参与价值共创活动的过程,为体育旅游服务平台供应企业提供有价值的管理启示。
The purpose of the study is to examine the ＂stimulus-organism-response＂relationship among perceived value,user experience and value co-creation,so as to improve sports tourism service platform service and customer satisfaction level. First of all,we need analyze the literature on dimensions and model of ＂value＂and ＂experience＂. Then,a value co-creation model for sports tourism service platform was established. Data was collected by questionnaire survey among the platform users. Model estimation,testing and modification were performed with IBM SPSS AMOS. Finally,a case study was conducted to analyze the process from user perceived value to user satisfaction to participation in value co-creation.Management implications are provided for sports tourism service platform.
出处
《哈尔滨体育学院学报》
2016年第5期18-26,共9页
Journal of Harbin Sport University
关键词
体育旅游
用户体验
价值共创
Sports tourism
User experience
Value co-creation
