摘要
旅游商品是创造旅游者自身体验价值的重要途径,是有效宣传地方旅游面貌的明信片,是对旅游业经济增长速度衡量的重要标志之一,因此旅游商品的开发成为发展旅游业不容小觑的关键点.关于旅游商品开发,雷同仿制、不具有参与性、价格过高是历年来突显的顽劣问题,面对诸多问题,本文将以云南省昆明市官渡区官渡古镇作为实例,从旅游商品的理论概述,创意经济理论、体验经济理论、品牌美学理论,官渡古镇的民俗特征,古镇旅游商品开发的现状,分析其旅游商品存在的问题,并提出相关解决策略.
The tourism commodity is an important way of creating the tourists’ experience value, it is also an effective way to promote local tourism outlook as a postcard, and is an important indicator to measure the economic growth of the tourism industry, thus the development of tourism product can not be neglected. Based on such problems as copying products, no property participation, high prices over the years, this article will analyze the occurring problems and propose relevant solutions and strategies with a case study of Guandu District of Kunming, Yunnan by applying overview theories of tourism products, creative economic theory ,experience economic theory, brand aesthetic theory.
出处
《丽江师范高等专科学校学报》
2016年第3期98-102,共5页
Journal of Lijiang Teachers College
关键词
旅游商品
官渡古镇
对策研究
tourism products,Guandu Ancient Town, countermeasure study
