摘要
厦门作为我国最早建成的几大动漫基地,经过十几年的实践,其发展速度和质量与期望值仍有一定差距。动漫产业发展不仅要重视经济规律,还要重视其区别于一般产业的"文化属性"。动漫作品内在的"意义与快感"是其在产业链中流通的根本动因;其本质是产品具有文化价值力的多少。在厦门动漫企业的代表性作品中,具有高文化价值力的作品能产生高的经济效益以及后续衍生开发和长尾效应。
As one of the earliest animation bases in China, Xiamen has witnessed dozens of years of development,yet the developing speed and quantity is still not satisfactory as expected. Animation industry looks high to economic laws as well as its cultural nature distinct from other industries. The fundamental propulsion for the circulation of an animation work is its meaning and pleasure that customers can get,and that depends on how much cultural value the work holds. Among the representative works of Xiamen＇s animation enterprises,works with high cultural value lead to decent economic benefits,successive derivative product development and the long tail effect.
作者
曾晓苹
ZENG Xiao-ping(Art and Design Department ^ Chengyi College, Jimei University, Xiamen 361021, China)
出处
《河南科技大学学报（社会科学版）》
2016年第6期59-63,共5页
Journal of Henan University of Science & Technology(Social science)
基金
2013年福建省教育厅教育科研项目(JA13413S)
关键词
动漫产业
动漫创作
文化价值力
动漫文本
厦门
animation industry
animation creation
cultural value
animation text
Xiamen
