摘要
以非物质文化遗产女书为对象,通过对女书历史的阐述与女书现状的解析,提出女书产品在设计与开发的过程中需要遵循的原则。从培育消费者、打造女书服饰品牌两个方面,探索如何将其运用于现代化的女书服饰产业中。分析女书服饰品牌背后潜在的经济效益,旨在为女书文化及女书产业找到一条可持续发展的道路。
This paper focuses on ciple of product design and deve Nyushu script. The paper deals brand name, and analyzes the e the intangible cultural heritage, Nyushu script, and putsforward the prin- lopment processes through the study of the history and current situation of with the application of Nyushu script to the eultivatin of consumers and conomi benefits of the brand so as to keep the sustainable development of the Nyushu script culture and its industrialization.
作者
蒋娟
夏添
JIANG Juan XIA Tian(College of Textile and Garment, Hunan Institute of Engineering, Xiangtan 411104, china)
出处
《湖南工程学院学报（社会科学版）》
2016年第4期109-112,共4页
Journal of Hunan Institute of Engineering(Social Science Edition)
关键词
女书
非物质文化遗产
服装品牌
产业化
Nyushu script
intangible cultural heritage
fashion brand
industrialization
