摘要
肃南县畜产品品牌建设在农牧委的指导下,以协会为载体,推动企业和合作社注册商标,申报"无公害产品、绿色产品、有机产品、农产品地理标志"认证,规模已达全县75%以上,但同时存在品牌意识不浓,产业规模小、层次低,竞争优势不明显,品牌建设主体弱小,自主发展能力不强,宣传策划不够,知名度不高。针对存在的问题提出,加强组织领导,夯实品牌创建基础,健全完善政策激励机制,培植壮大龙头,加快产业集群建设,夯实品牌基础,加大品牌宣传力度,提升品牌知名度等措施推进肃南县畜产品品牌发展。
Sunan County livestock product brand construction under the guidance of the Committee of agriculture and animal husbandry,with association as the theme,to promote enterprises and cooperatives registered trademark,declared ＂ no pollution-free products,green products and organic products,agricultural products geographical indications＂ certification,has reached the scale of more than 75 percent of the county.However,there are also some brand awareness is not strong,small scale industries,low level and competitive advantage is not obvious,brand construction main body weak,independent development ability is not strong,publicity planning is not enough,visibility is not high.In view of the existing problems put forward,to strengthen the organization and leadership,reinforce the brand created a foundation of perfecting policy incentive mechanism,foster the growth of leading,speed up the construction of industrial clusters,solid brand foundation,strengthening the propaganda of the brand to enhance brand awareness and other measures to promote the Sunan County livestock product brand development.
出处
《畜牧兽医杂志》
2016年第6期98-100,共3页
Journal of Animal Science and Veterinary Medicine
关键词
畜产品
品牌建设
现状
对策
Animal products
brand building
current situation
countermeasures
