摘要
采用问卷调查、文献资料、数据统计等方法,对深圳市游艇运动消费群体现状进行了调研。结果表明:深圳市游艇运动消费水平还处于比较高的阶段,但不同城区、不同年龄、不同性别游艇运动消费群体的消费兴趣与价值取向存在明显差异;消费动机、消费模式、消费频数的行为选择不一致;经济条件、消费观念、闲暇时间等是影响深圳市游艇运动消费群体的主要因素。
This paper,by means of questionnaires,literature review,mathematical statistics,surveys the current status of expense group of yacht sport in Shenzhen. The results indicates that the yacht sport consumption level in Shenzhen still remains on comparatively high stage,whereas consumers have obvious differences in interest and value orientation with different locality,age and gender; they have different behavior choice on the expense motive,expense pattern,expense frequency. Furthermore,the major factors that have influenced yacht sport expense group in Shenzhen should be economic conditions,consumption concept and leisure hours,etc,.
作者
江莎莎
JIANG Sha-sha(Graduate School, Jilin Sport University, Changchun 130022, China)
出处
《湖北第二师范学院学报》
2016年第8期83-85,共3页
Journal of Hubei University of Education
基金
吉林体育学院研究生科研创新基金资助项目(YC2016009)
