摘要
招生宣传作为高校招生工作的重要内容,对生源质量起到关键的决定性作用。本文以南京工业大学为例,运用问卷调查法,通过调查学生关于获取招生信息途径、招生宣传效果评价以及招生宣传需求等情况,提出了完善招生宣传的对策建议,以期为不断提升宣传效果提供有益参考。
As an important part of enrollment of colleges and universities, enrollment propaganda plays a crucial and decisive roleon the quality of students. The paper takes Nanjing Tech University as the Example, provides valuable advice for optimizing enrollment propaganda so as to improve the effect of it constantly, by carring out investigations on access to enrollment information, evaluation of enrollment propaganda and enrollment information needs of students.
作者
王江曼
WANG Jiang-man(Student Affairs Department, Nanjing Tech University, Nanjing 211816, China)
出处
《价值工程》
2016年第28期179-181,共3页
Value Engineering
基金
南京工业大学2016年党建与思想政治教育研究课题(项目名称:地方高校品牌塑造和招生宣传长效机制研究--以南京工业大学为例
立项编号:SZ20160201)
关键词
招生宣传
有效性
南京工业大学
enrollment propaganda
effectiveness
Nanjing Tech University
