摘要
以新浪微博为例,提出了一种基于扩散树的网络舆情传播模型,并探索微博舆情的传播规律及其对策。依照微博的传播特征及网络舆情生成规律,给出了微博网络舆情扩散树的定义及其构建方法;根据树的数理特征,揭示了基于扩散树的微博网络舆情"孤树"和"森林"传播规律,并进行了实证分析。基于扩散树特征,从舆情信息及时感知、官微澄清事实真相、积极培育微博红客、严厉惩处微博水军、政府官员谨言慎行、事件定性定论慎重六个方面,提出了应对微博网络舆情的策略。
In order to explore the propagation law based on the Micro - blog, a spreading tree based model is presented. According to the characteristic of micro - blog information dissemination, the definition and the construction method of spreading tree is given. According to the mathematical characteristics of the spreading tree, two propaga - tion laws based on spreading tree are discussed, which are referred as ＂lone tree＂ and ＂ forest＂ . Countermeasures, such as clarifying the truth by official micro - blog, micro - blog honker cultivation, punishing micro - blog navy,officials manage themselves strictly,and qualitative conclusion carefully,are proposed. Thus,it provides a decision - making reference for governments to guide and control internet public opinion.
作者
孙飞显
SUN Fei - xian(Department of Information Engineering, Henan Institute of Finance, Zhengzhou 451464 , China)
出处
《中州大学学报》
2016年第4期70-74,共5页
Journal of Zhongzhou University
基金
2016年度河南省科技计划项目"负面网络舆情信息感知与引导关键技术及其应用研究"(162102210372)
2016年度河南省高等学校重点科研项目"针对政府的‘两微’网络舆情传播及演化规律研究"(16A520080)
关键词
网络舆情
微博
传播规律
扩散树
internet public opinion
micro - blog
propagation law
countermeasure
spreading tree
