摘要
通过调查分析,当前河北农村居民服装消费方式呈现出消费支出增长较快、消费选择多元化、时尚化、城市化明显的趋势,但是又在很大程度上受到农村居民的年龄结构、社会观念、经济水平和文化层次的影响。因此,服装企业和服装从业者要有针对性的进行市场细分,设计开发符合农村居民服装消费的各个层次的服装产品,培育农村市场的服装消费质量品牌意识,形成统一的更加庞大的服装消费市场。
Through the investigation and analysis of the current consumption of rural residents in Hebei clothing, the results show that the consumer spending rose faster, consumer choice is diversified, fashionable, city trend is obvious, but it is also influenced by the age structure, social values, economic level and cultural level to a great extent. Therefore, clothing enterprises and clothing practitioners should be targeted for market segmentation, design with various levels of rural residents＇ consumption of clothing apparel products, and cultivate the rural market consumption quality clothing brand awareness, forming a unified large apparel consumer market.
作者
杨琨
YANG Kun(Xingtai Polytechnic College, Xingtai, Hebei 054035, Chin)
出处
《邢台职业技术学院学报》
2016年第4期57-60,共4页
Journal of Xingtai Polytechnic College
基金
2016年度河北省社会科学发展研究课题--"河北农村居民服装消费模式转变及影响因素分析"
编号:201602020219
关键词
农村
服装消费
影响因素
rural areas
clothing consumption
influencing factors
