摘要
根据《航空学报》微信推广实践,介绍利用微信扩大学术期刊影响力可以采取的措施,包括合理精准定位,实现期刊品牌延伸;推送专业化、个性化内容,形成独特风格;重视编发技巧,吸引用户眼球;等等,力求让枯燥的学术期刊生动起来,通过微信推广实现期刊品牌效应的延续,促进学科发展。
Combined with the WeChat promotion practice of Chinese Journal of Aeronautics, we introduce the measures for expanding the influence of academic journals by using WeChat promotion, i. c. reasonably and accurately positioning to realize brand extension of journals, providing professional and personalized content to form unique style, and paying attention to the editing skills to attract users. By trying best to show the academic journal＇s inner vitality, the journal realizes brand extension and promotes subject development by WeChat promotion.
出处
《编辑学报》
CSSCI
北大核心
2016年第5期482-484,共3页
Acta Editologica
关键词
《航空学报》
微信推广
影响力
品牌效应
学科发展
Chinese Journal of Aeronautics
WeChat promotion
influence
brand effect
subject development
