摘要
随着我国市场经济的不断发展和深入,企业招投标的竞争日益激烈。企业能否在投标竞争中获得标的,越来越多受到情报信息的制约和影响。本文分析了企业投标竞争情报的价值与作用、企业在招投标中竞争情报的需求与特征,构建了企业招投标的竞争情报系统模型,分析了竞争情报工作的主要流程,提出了相应的情报支持和保障策略。
With the deepening development of the market economy in our country,the competition of enterprises bidding is becoming more and more fierce.Whether the enterprises could compete in the bidding successfully,are influenced from more and more competitive intelligence.This paper analyzed the bidding enterprise competitive intelligence value and function,the enterprise in bidding competitive intelligence needs and characteristics,constructed competitive intelligence system model of bidding and tendering,and put forward the corresponding intelligence support strategy.
作者
黄晓斌
王冬
Huang Xiaobin Wang Dong(School of Information Management, Sun Yat-Sen University, Guangzhou 510006, China)
出处
《现代情报》
CSSCI
北大核心
2016年第10期17-21,共5页
Journal of Modern Information
基金
国家社会科学基金项目"网络内容分析与挖掘的企业竞争情报方法研究"(项目编号:10BTQ034)的研究成果之一
关键词
企业
招投标
竞争情报
情报保障
enterprise
tendering and bidding
competitive intelligence
intelligence support
