摘要
延边大米自古以来都有着悠久的历史传承,由地理位置与气候条件所影响,同时选取优良的大米品种,使得生长出来的大米具有谷香、粒大、质地高,绿色健康无污染的特点,但也是由于地形特点的约束然使得大米不能大批量供应,同时在本地也存在很多大米品牌如海兰江大米、珲春大米等企业经济实力较差,而这些品牌在国内并不是很突出,销售市场仍处于本地区,并没有在国内打造出知名、高端的品牌,本论文根据延边大米现有品牌与产品特色的现状,与联合品牌成功案例分析、文献回顾同本地大米品牌现状分析相结合.由此得出对延边本地区大米品牌联合发展的启示和建议。
But the Yanbian area of rice by the geographical position and climate conditions,the growth of rice grain flavor,texture,grain,more is a kind of green and healthy pollution-free rice,but also due to the geographical position and climate conditions and the rice can not supply the bulk, also in the local also has a lot of rice brand such as Hunchun Lanjiang rice,rice,and these brands in the domestic is not very prominent,the sales still in the local area,and did not create a well-known,high-end brand in China,according to the Yanbian rice existing brand and product characteristics, through analysis,through a combination of successful brand cases literature review combined with the analysis of the present situation of the local rice brand,the main factors influencing the success of the brand in the United China scenario,consumers tend to type in which brands combined,which combined type more easily accepted by consumers,and combined with the local variety of brand awareness,through the analysis and research on the obtained for rice brand Yanbian joint programme,Yanbian rice brand joint to create a new domestic well-known brand contribution.
出处
《科技视界》
2016年第25期379-379,194,共2页
Science & Technology Vision
