摘要
城市文化遗产的保护与开发是新型城镇化时期存量更新的重要议题,目前我国城市更新缺乏对区域联系、资源比较、实际开发需求的分析,缺少多元化、精细化的方法探讨,造成特色老旧建筑的边缘化。以肇庆市为例,结合城市营销手段,提出"RMPP"的战略模式,整合R性资源,区别R性区域竞争,明确目标与定位;分析M性市场,结合新兴消费模式,确定多元化功能主题;深化P性产品产业链,划分主题板块,策划城市活动以及体验流线;注重城市遗产的保护(Protection),传承城市文化,确立改造模式,重塑城市记忆,构成多元性城市空间,力争将肇庆打造成具有市井文化气息、传统生活记忆的旧城历史文化名片。
Protection and Development of the Urban Cultural Heritage is an important issue during the New Urbanization. China＇s Urban Renewal is lack of comparative analysis of regional resources and factual development needs, diverse and detailed methods currently. Historical and cultural core area of Zhaoqing proposes RMPP method：R-regional resource integration, M-market analysis, P-product chain deepening, P- Urban Heritage protection.Based on RMPP method, it clears goals and strategies, diverse theme, tourism lines, reform type, and carries the heritage of the urban culture to produce a pop card of Zhaoqing.
作者
张运崇
Zhang Yun-chong(School of Urban Planning and Design ,Peking University ShenZhen Research lnstitute,518055,Shenzhen, Guangdong, China)
出处
《特区经济》
2016年第9期41-43,共3页
Special Zone Economy
