摘要
旅游转型升级是经济社会转型的重要表现之一,是旅游业可持续发展的必然要求.本文以皖南国际文化旅游示范区为例,分析皖南示范区旅游转型升级的动因,分别从旅游经济、旅游产品、旅游形象、旅游市场四个方面探讨皖南示范区旅游转型升级的效应,揭示皖南示范区在转型升级过程中的制约因素,由此,提出理念升级、产品升级、产业升级、市场升级等旅游转型升级的策略.
Tourism upgrading is one of an important performance of economic and social transformation,and it's an inevitable requirement for sustainable development of tourism industry. Based on a case study of southern Anhui demonstration zone,we analyzed the driver of tourism upgrading in southern Anhui demonstration area,investigated the effect of tourism upgrading from the four aspects of tourism economy,tourism products,tourism image and tourism market,further revealed the restricting factors at the process of upgrading. Thus,we proposed paths and strategies including concept upgrading,product upgrading,industrial upgrading,market upgrading and so on.
出处
《安徽师范大学学报（自然科学版）》
CAS
2016年第5期474-478,共5页
Journal of Anhui Normal University(Natural Science)
基金
安徽省教育厅人文社会科学研究项目(sk2012B211)
安徽省哲学社会科学规划青年项目(AHSKQ2014D52)
关键词
旅游业
转型升级
效应
皖南国际文化旅游示范区
tourism industry
transformation and upgrading
effect
southern Anhui international cultural tourism demonstration zone
