摘要
餐饮是旅游要素的重要组成部分,是影响游客满意度的重要因素。以济南芙蓉街为对象,借鉴相关文献及专家意见,选择影响美食街游客餐饮满意度的21个因子,通过问卷调查,采用IPA分析法,对芙蓉街游客餐饮满意度进行了实证研究。结果表明:游客对芙蓉街的美食满意度一般,忠诚度较高,需要从突出地方特色美食、加强食品安全管理、挖掘济南泉水文化和提升服务质量等四个方面进一步提高游客在芙蓉街的餐饮满意度。
Catering is one of the important basic elements constituting tourism, which influences the satisfaction of tourists significantly. Furong Street of Jinan was taken as a case, and tourists＇ satisfaction on catering was investigated based on 21 factors set by reference of the literature and experts＇ opinions. Questionnaire survey was applied to obtain the customer feedback and ingenuity pathway analysis （IPA） was applied for data analysis. The results showed that many tourists satisfied with their catering experience at Furong Street with a high loyalty. Based on the results, recommendations were proposed to enhance the catering satisfaction of tourists, including to highlight the local food, strengthen the food safety management, enrich the fountain culture and improve the service quality.
出处
《美食研究》
北大核心
2016年第3期53-58,共6页
Journal of Researches on Dietetic Science and Culture
关键词
IPA分析法
美食街
餐饮满意度
ingenuity pathway analysis （IPA）
gourmet street
tourist satisfaction
