摘要
"互联网+"时代的市场经济促使人们对服装消费越来越重视消费体验。通过对80后女性消费者的服装体验需求问卷调查,运用SPSS软件进行了数据统计分析,得出了影响该消费群体对服装体验需求的诸因素,从而为以该消费人群为主打的服装品牌企业提供一定参考。
The Internet ＋ era market economy made people more and more pay attention to the consumer experience on clothing consumption. Through the survey of female consumers＇ demand for apparel experience after 80, using SPSS software for statistical data analysis, the influencing factors of the consumer groups on clothing experience needs were obtained to provide a reference for clothing enterprises.
出处
《纺织科技进展》
CAS
2016年第9期44-49,共6页
Progress in Textile Science & Technology
关键词
80后女性
服装体验需求
数据分析
影响因素
after 80 women
clothing experience demand
data analysis
influencing factors
