摘要
从情感体验的视角,依次研究人们面临金融风险决策时的主动与被动选择模式偏好、伴随的情感体验差异、以及不同人格特质对风险偏好的影响.首先通过大规模在线问卷调查发现,在面临多种金融风险决策的情境下,人们偏好于主动而非被动选择,高感觉寻求的男性比女性更偏好主动选择,低感觉寻求的男性与女性主动选择意愿无显著差异;其次,利用仿真气球冒险任务(BART:balloon analogue risk task)进行行为学实验研究,结果表明,主动选择比被动选择带给被试更强的情感体验,包括更强的控制感、成就感、更多的喜悦感、较少的痛苦感;最后,借助感觉寻求量表和BART实验,探索了不同人格特质决策者的风险决策过程差异,发现感觉寻求水平高的男性比女性更偏爱冒险,但感觉寻求水平低的男性与女性偏爱冒险程度无显著差异.
From the perspective of emotional experience, this study sequentially investigates people＇ s prefer- ences for financial choice modes, the accompanied emotional experiences, and the effects of personality traits. First, through a large-scale online survey, it is found that people generally prefer active choice rather than passive choice under various financial risky decision-making conditions. Moreover, high-sensation-seeking males prefer active choice more than high-sensation-seeking females, while no gender difference was found be- tween low-sensation-seeking males and females. Second, using a Balloon-Analogue Risk Task in behavioral experiments, the study finds that active choices brings greater emotional experiences, including greater sense of control and accomplishment, more happiness, and less pain. Finally, the sensation-seeking scale is com- bined with the BART experiment to find that high-sensation-seeking males are willing to take more risk than high-sensation-seeking females, while low-sensation-seeking males and females show no difference in their risk preferences.
出处
《管理科学学报》
CSSCI
北大核心
2016年第9期1-17,共17页
Journal of Management Sciences in China
基金
新世纪优秀人才支持计划资助项目(NCET-13-0685)
上海高校特聘教授(东方学者)岗位计划资助项目(TP2015031
TP2016020)
国家自然科学基金资助项目(71201011
71301106
31400872)
广东省自然科学基金资助项目(2015A030313631)
上海外国语大学重大资助项目(2013114ZD001)
关键词
主动选择
被动选择
金融风险决策
情感体验
感觉寻求
仿真气球冒险任务
active choice
passive choice
financial risk decision
emotional experience
sensation seeking
Balloon Analogue Risk Task（BART）
