摘要
作为一部以市场为导向的商业电影而言,《美人鱼》的成功是显而易见的,在仅仅上映了29天之后就突破了33亿的票房大关,刷新了大陆电影票房的新纪录。电影《美人鱼》的票房成功之道,可以归纳为"明星阵容提升关注度"、"精准的市场定位"和周氏"无厘头"风格的喜剧效果这三个方面。《美人鱼》在创造内地票房新纪录的同时还顺便建构了一套成功的商业电影生产模式,这套模式可以同时满足"叫好"与"叫座"的双向市场需求,因而对今后的商业电影生产活动具有参考和借鉴意义。
As a market oriented commercial movie, ＂Mermaid＂ hit more than 3300 million box office within 29 days. The quite evident success can be summarized as the three aspects of ＂strong cast enhancing attention＂, ＂accurate market orientation＂ and Zhou＇s ＂nonsensical humor＂ style of comedy. And at the same time, ＂Mermaid＂ constructs a successful commercial film production model which can meet the two-way market demand of ＂applause＂ and ＂popularity＂. It is of important referable significance to future commercial film production.
出处
《安徽警官职业学院学报》
2016年第3期123-125,共3页
Journal of Anhui Vocational College of Police Officers
