摘要
高邮鸭因其所处的独特的自然地理条件,成为闻名全国的三大名鸭之一,高邮咸鸭蛋获得国家质监总局"国家地理标志产品",这使高邮鸭成为含金量极高的品牌。当地政府、企业以高邮鸭品牌为中心,积极整合品牌资源,从种、养、加全程严控质量,为树立品牌打基础;强化推介,提升品牌影响力;规范国家级品牌标识许可使用,维护品牌声誉。相关企业不断开发高邮鸭系列新产品;以品牌带动鸭产业的延伸与拓展;整合传播提升集体品牌形象;进一步拓展销售网络,增加市场占有率;加大技改力度,使传统老品牌焕发新活力。
Gaoyou duck because of its unique natural and geographical conditions, become known as one of the three most famous duck, Gaoyou salted duck eggs obtained AQSIQ “national geographic mark products”, which makes Gaoyou duck become high gold content of the brand. Local governments and enterprises in the Gaoyou duck brand as the center, and actively integrate brand resources, from kind, raise, add full strict quality control, to build the brand foundation; strengthen the promotion, enhance the brand influence; to regulate the use of national brand logo licensing, maintenance brand reputation. Related enterprises continuous development of Gaoyou duck series of new products; brand led to duck industry extension and expansion; integrated communica-tion to improve the image of the collective brand; to further expand the sales network, increase market share; in-crease technological efforts, make the traditional old brand new vitality.
出处
《江苏商论》
2016年第9期27-30,共4页
Jiangsu Commercial Forum
关键词
品牌
产业
高邮鸭
brand
industry
Gaoyou duck
