摘要
成语被誉为文化的活化石,文化类综艺节目《中国成语大会》以成语为题面,通过选手竞猜与学者点评等环节,实现传统文化资源的当代传播。节目以深厚的传统文化形成高雅的趣味,寓教于乐,与纯娱乐的综艺节目形成鲜明对比。在传播内容上,节目挖掘成语背后的中国传统文化精髓,既传播了古典知识,又达到了以成语为媒针砭时弊、弘扬正确价值观的目的。在形式技巧层面,节目通过设置明确多元的赛制规则,在主持人、嘉宾和选手之间展开多元互动,从而营造了活跃的节目气氛。在传播策略层面,节目以文化营造趣味,培育内涵与外表兼修的文化偶像,增强了受众黏性,从而获得收视率与口碑的双赢。这种传播技巧值得综艺类节目借鉴。
Chinese idioms are regarded as living fossils. The variety show： Chinese Idioms Conference transforms Chinese idioms contest into a game. In the game,contestants try to guess which idiom is the right answer. Famous scholars serve as judges contribute a lot to the show. This show succeeded in spreading traditional culture. In this way,it forms a sharp contest to any other entertainment variety show. From the aspect of substance,this show spreads both classical knowledge and correct values. From the aspect of form and skill,this show has strict rules and distinctive pace. At the same time,Chinese Idioms Conference sets up diverse interactions between the host,the contestants and the judges. From the aspect of communication strategy,this show cultivates cultural icons by revealing their talent and charm. This show is both interesting and beneficial because its perfect balance between culture and amusement. Chinese Idioms Conference sets an excellent example for other variety show.
出处
《渭南师范学院学报》
2016年第16期81-86,共6页
Journal of Weinan Normal University
基金
渭南师范学院特色学科建设项目:西部文化创意产业发展研究(14TSXK09)
关键词
综艺节目
传播技巧
偶像策略
受众黏性
variety show
idol strategy
communication skills
audience adhesion
