摘要
目的:探讨大学生网购成瘾与消费价值观的关系,为高校开展大学生网购成瘾预防和干预提供指导依据。方法:采用分层随机抽样的方法,在湖北和河南的5所高校共抽取1131名大学生,采用大学生网购成瘾量表和大学生消费价值观量表对其进行问卷调查。结果:大学生网购成瘾总分在性别(t=-10.32,P<0.01)、年级(F=3.06,P<0.05)和生源地(F=21.82,P<0.01)3个变量上存在显著差异;相关分析发现,社会型和愉悦型消费价值观与网购成瘾均呈显著正相关(r=0.35,0.28;P<0.01);回归分析表明,社会型、愉悦型消费价值观对网购成瘾的解释度均达到显著水平(P<0.01)。结论:大学生网购成瘾与自身的消费价值观存在一定程度的关联。
Objective：To explore the association between online shopping addiction and consumption values among college students.Metbods：About 1131 undergraduates were investigated by College students＇ online shopping addic- tion Scale and College students consumption values Scale. Results.. There were significant sexual（t =-10.32, P 0.01 ）, grade（F= 3.06, P〈0.05） and city or country side（F =1.82, P〈0.01 ） differences in online shopping addiction;Online shopping addiction were significantly positively correlated with the social value and the joyful value （r=0.35,0.28;P〈0.01）;By s tepwise regression, the social value and the joyful value explained significant variance of online shopping addiction（P〈0.01）.Conclusion：Consumption values have significant associationes with online shop-ping addiction.
出处
《中国健康心理学杂志》
2016年第8期1174-1177,共4页
China Journal of Health Psychology
基金
国家社科基金青年项目(编号:14cks023)
关键词
网购成瘾
大学生
消费价值观
网络成瘾表
Online shopping addiction
College students
Consumption values
Online shopping addiction scale
