摘要
地铁图书馆作为公共图书馆延伸服务的新方式,为阅读推广活动的开展提供了新的平台。借助拉斯韦尔"5W"传播模型,对"M地铁·图书馆"阅读推广要素进行了分析,在借鉴其实践经验的同时提出地铁图书馆阅读推广服务创新发展新路径:提升阅读推广主体、丰富阅读推广内容、拓展阅读推广渠道、关注阅读推广对象、实施阅读推广评价。
As a new way to extend the service of the public library, the subway library provides a platform for reading promotion activities. This paper analyzes the ＂M subway·library＂ reading promotion element with the aid of famous Lasswell ＂5W＂propagation model in order to learn from its experience, and puts forward a new way to innovate and develop the reading promotion of the subway library： improving the reading promotion subject, enriching reading promotion contents, expanding reading promotion channels, focusing on reading promotion objects and implementing reading promotion evaluation.
出处
《图书馆研究》
2016年第4期38-41,共4页
Library Research
