摘要
民间文化的本质及其与社会主流价值相互依存、相互作用、相互促进的关系决定了民间文化传播社会主流价值的可能。民间文化是传播社会主流价值的有效载体,传递功能、弥散强化功能、通俗化功能、社会动员功能是民间文化传播社会主流价值的四种基本功能。利用民间文化传播社会主流价值既有优势,也存在亟须解决的问题。对民间文化进行价值重构、打造中国风格和气派的民间文化精粹系列在全国推广、以现代传媒推进民间文化传播的现代化转型,是解决当前问题及充分实现民间文化传播社会主流价值功能的有效出路。
Folk culture and mainstream values, in essence, are interdependent and interacted with each other.They promote each other mutually. This provides opportunities for folk culture to be the vehicle of mainstreamvalues. Specifically, folk culture functions to transmit, to reinforce, to vulgarize and to initiate in thedissemination of mainstream values. There are certain advantages and disadvantages to make use of folk culturein dissemination of mainstream values. This article suggests some effective ways for us to implement thefunctions of folk culture in dissemination of mainstream values.
基金
广东省委宣传部委托项目(项目批准号:WT1441)
关键词
民间文化
社会主流价值
传播功能
价值重构
folk culture
mainstream values
dissemination function
value reconstruction
