摘要
在"互联网+"时代,中小型连锁超市尝试借助互联网运营,转变营销策略,满足消费者的需求。文中分析中小型连锁超市营销策略存在的问题,探讨"互联网+"时代中小型连锁超市营销策略的运用。
Small- medium sized chain supermarket has attempted touse Internet operators to change the marketing strategies to meet the needs of consumers in＂internet ＋ ＂era. This paper analyzes the existingmarketing strategy issues of small- medium sized chain supermarket,to explore the application of marketing strategiesof small- medium sized chain supermarketin the ＂internet ＋ ＂era.
出处
《物流工程与管理》
2016年第7期195-197,共3页
Logistics Engineering and Management
关键词
互联网+
营销策略
消费者
成本
便利
沟通
internet ＋
marketing strategy
consumer
cost
convenience
communication
